- Bed bug safety tops hotel booking factors.
- Valpas offers independent room-level certification.
- Travellers prefer certified properties.
- Certification influences willingness to pay more.
- The research covers US,, and France markets.
New analysis has revealed that bed bug safety ranks as the top factor in hotel booking decisions according to Phocuswright research across 1,082 travellers in the US, England and France. Valpas provides independent certification that hotels can display at the point of booking. The study shows 79 pc to 84 pc of travellers would choose a certified four-star hotel over an uncertified five-star at the same price.
Seven in ten travellers check bed bug safety records before booking through reviews or AI tools. Around 80 pc would pay 3 pc to 5 pc more for certified properties. Certification could unlock €9.5 billion in additional annual revenue across the three markets.
Valpas operates in over 80 destinations with room-level verification. The research indicates a shift where safety proof influences choices similar to past standards for Wi-Fi and sustainability.
Martim Gois shared “We are building the standard that bed bug safety has been missing, independently verified, and visible at the point where the booking decision actually happens. That is what turns a guest concern into a commercial asset.”
