- More than 30 departures launch with first trips in October 2026.
- Trips include VIP seating, stadium tours and local cultural experiences.
- Destinations cover London, Manchester, Madrid and Barcelona.
- Itineraries feature matches at Fulham, Tottenham, Arsenal, Chelsea, Manchester City and Manchester United.
- Sports tourism represents 10pc of global tourism according to UN Tourism.
G Adventures has launched Away Games, a new series of small-group trips for soccer fans. The collection combines live matches with cultural experiences in cities including London, Manchester, Madrid and Barcelona. More than 30 departures go on sale with first trips from October 2026.
The launch took place this week. Trips feature VIP hospitality, stadium tours and local connections. Itineraries cover matches at venues such as Old Trafford, Stamford Bridge and Emirates Stadium alongside supporter pubs and food tours.
Sports tourism accounts for an estimated 10pc of global tourism. Away Games removes planning barriers for fans and builds community around soccer culture.
Yves Marceau shared “At G Adventures, we’ve always believed travel is about human connection, and there are few communities more passionate, emotional and united than soccer fans. Away Games is about much more than watching a match. It’s about belonging and being part of something bigger.”
