- Hotel occupancy across major Spanish cities reached 96pc in mid-September 2026
- Average nightly rates rose by nearly 28pc to €245
- Palma de Mallorca was the most expensive destination at €290 per night
- Madrid recorded a 60.6pc rate increase from €165 to €265 per night
- Seville experienced a 68pc year-on-year jump in average rates to €210 per night
Hotel prices in major Spanish cities have risen sharply amid high occupancy. In Barcelona, Benidorm, Madrid, Palma and Seville, occupancy reached 96pc in mid-September, driving average nightly rates up by nearly 28pc to €245. Seville and Madrid recorded the steepest increases.
In mid-September 2026, hotel occupancy across major Spanish destinations such as Barcelona, Benidorm, Madrid, Palma, and Seville surged to an average of 96pc, accompanied by a 28pc increase in average room rates. Benidorm reached 97pc occupancy, with average prices rising 53.6pc to €192 per night. Palma de Mallorca recorded 96pc occupancy and remained the most expensive destination at an average of €290 per night. Madrid hit 96pc occupancy, with rates jumping 60.6pc from €165 to €265 per night.
Barcelona reached 94pc occupancy, serving as the sole major tourist city where average prices slightly declined by 3.6pc to €270 per night. Seville maintained strong demand with high occupancy levels and experienced a notable 68pc year-on-year percentage jump in average rates to €210 per night. This strong autumn momentum was driven by travellers seeking to avoid peak summer heatwaves, alongside major localised events like concert residencies and shifting international travel patterns away from alternative Mediterranean and Middle Eastern options.
Occupancy rates
- Benidorm: Reached 97pc occupancy, with average prices rising 53.6pc to €192 per night.
- Palma de Mallorca: Recorded 96pc occupancy and remained the most expensive destination at an average of €290 per night.
- Madrid: Hit 96pc occupancy, with rates jumping 60.6pc from €165 to €265 per night.
- Barcelona: Reached 94pc occupancy, serving as the sole major tourist city where average prices slightly declined by 3.6pc to €270 per night.
- Seville: Maintained strong demand with high occupancy levels and experienced a notable 68pc year-on-year percentage jump in average rates to €210 per night.
