IHG Hotels and Resorts has been named Official Hotel Partner of Rugby World Cup 2027 a global partnership that strengthens IHG’s connection to rugby’s biggest stage and creates opportunities for fans and IHG One Rewards members around the world. Taking place in Australia from 1 October to 13 November next year Men’s Rugby World Cup 2027 will be the largest edition of the tournament to date bringing together 24 teams across 52 matches to fans in seven different Host Cities.
The partnership builds on IHG’s long-standing commitment to rugby and further strengthens its role as one of the game’s most established global hospitality partners. Through relationships spanning Rugby Australia, SANZAAR, Six Nations Rugby and the Qatar Airways British and Irish Lions Tour to Australia 2025 IHG has supported some of rugby’s most iconic competitions and experiences for more than two decades.
As Official Hotel Partner IHG will play a key role in hosting teams, officials and fans to Australia while using its hotel network, hospitality expertise and IHG One Rewards platform to help bring supporters closer to the tournament experience. With more than 160m IHG One Rewards members globally the partnership gives IHG another way to deepen loyalty and create distinctive experiences.
Kenneth Macpherson, Chief Executive Officer for Europe, Middle East, Asia and Africa at IHG Hotels and Resorts, shared: “Our partnerships are about driving commercial value for our hotels and owners, and creating opportunities to delight guests. Men’s Rugby World Cup 2027 will bring teams and fans from around the world to Australia, driving significant accommodation demand in the host market, while also giving IHG a powerful global platform to build awareness of our brands and hotels withms of rugby fans internationally. Men’s Rugby World Cup 2027 is one of sport’s great global occasions, bringing people together around a shared passion. As Official Hotel Partner, we have an opportunity not only to support that experience in Australia, but also to engage fans and IHG One Rewards members across key international markets before, during and beyond the tournament. With more than 160m IHG One Rewards members globally, the partnership gives us another meaningful way to deepen loyalty, create distinctive experiences and introduce IHG to new audiences. That value extends well beyond the tournament itself, strengthening consideration and demand across our global hotel network and creating long-term value for our brands, hotels and owners.”
