- InteleTravel acquired 40Hammocks.
- The technology will relaunch as Groupr in early 2027.
- Groupr targets the smaller-group travel market.
- It will be available to the open B2B market and 145,000 InteleTravel advisors.
- 40Hammocks co-founders remain as Board Members and Partners.
InteleTravel through its parent INTRAVEL has acquired 40Hammocks, a group travel automation solution. The technology will relaunch as Groupr in early 2027. Groupr is designed for the smaller-group market that larger enterprise platforms have overlooked.
40Hammocks helps groups of 10 or more rooms secure pre-negotiated rates at hotels, manage custom booking links, track room blocks, secure event space and deliver guest perks. INTRAVEL will develop and relaunch the technology as Groupr extending its capabilities into more automated sourcing, contracting and guest management.
Groupr will be available to the open B2B market as well as the 145,000 advisors in the InteleTravel network. The 40Hammocks team has transitioned to Groupr including co-founders Mina Singson-Brightman and Sebastian Borys who will remain as Board Members and Partners.
James Ferrara shared “Our acquisition strategy has been focused on new markets and powerful new AI solutions like businesstravel.com and now 40Hammocks. Enterprise platforms have ignored the smaller-group market for years.”
Kim Andreello shared “Groupr automates what planners have been doing by hand for decades including sourcing, proposals, contracts, and follow-up.”
