- Premier Suites Plus to open in Amsterdam
- Jim Murphy: long stay sector is here to stay
- Sax Vastgoed VQF to build 115 apartments
- Follows purchase of three 4-star hotels in Ireland
Dublin hotel operator Prem Group is to open a serviced apartment property in Amsterdam under its premium brand, Premier Suites Plus.
The company has signed an agreement with Sax Vastgoed VQF for 115 apartments with a rooftop restaurant and will be located in an new building dubbed Hourglass – a mixed use development in Zuidas, the city’s rapidly growing business district, which is scheduled to open in December 2019.
The company was chosen as the serviced apartment operator following a tender process. Prem Group was advised and assisted by CBRE Hotels on the transaction.
The Amsterdam property will be Prem’s second location in the Netherlands after an aparthotel under the Premier Suites brand will open in Rotterdam in April 2017.
Prem Group recently acquired of three four star resorts hotels in Ireland:
- Tulfarris Hotel & Golf Resort, near Blessington,
- Cahernane House Hotel, in Killarney.
- Osprey Hotel & Spa, Naas.
The new openings are part of the company’s plans to expand its portfolio of hotels and serviced apartments by 2020. Prem plan to have 50 hotel and serviced apartment properties within the Prem Group portfolio by the end of 2017 across key markets, including 18 serviced apartment properties under the Premier Suites brand.
It currently has 45 hotels under management, including 13 serviced apartment locations in Ireland, England and Belgium under its Premier Suites brand.
A further location in Reading, outside London, is opening in November 2016 and the company is pursuing serviced apartment opportunities in other cities across Europe.
Jim Murphy, Chief Executive, Prem Group said: “the extended stay sector is already an established concept in the US and Asia and now it is expanding across Europe. Increasing numbers of travellers are opting for a more flexible and spacious alternative to traditional hotel accommodation, knowing that they can do so without compromising on the comfort and facilities they associate with 4 star hotels.”
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