Amour Forum 2026 wrapped up earlier this week, taking place from November 6 to 9, 2026, at the JW Marriott Venice Resort & Spa in Venice. Returning to the city where the event originally launched in 2017, the forum reinforced its position as a premier “Heart-to-Heart” (H2H) B2B gathering for the global romance travel, destination wedding, and honeymoon sectors.
The 2026 edition brought together 100 luxury exhibitors and 110 vetted buyers—including top destination wedding planners and honeymoon curators. Each participant engaged in 43 personalized, pre-scheduled one-to-one meetings managed through a dedicated event app to maximize business ROI.
- The global community attending Venice skewed heavily toward Europe (55%), followed by strong representation from the Middle East & Africa (20%), North America (10%), Asia Pacific (10%), and South & Latin America (5%).
- A major theme was connecting buyers with exclusive, off-the-radar hideaways. Supporting partner XO Private showcased a curated portfolio of independent hotels and resorts—such as Grecotel, Ambergris Cay, and Mediterraneo Sorrento—reflecting high-end couples’ growing appetite for intimate, boutique properties over standard resorts.
- Beyond the meeting tables, the forum emphasized authentic, theatrical local experiences across two afternoons and three nights. Highlights included hands-on tiramisu-making workshops, private tours of Teatro La Fenice, a dramatic masquerade evening, and a gala dinner featuring live glassblowing at Murano’s The Glass Cathedral.
- The event concluded on November 9 with the 2026 Love Travel Awards at Oficine 800. Peer-voted honors highlighted not only top wedding venues and romantic hotels, but also industry leaders driving personalized service and LGBTQ+ inclusivity through the Champion of Equality category.
