- Cassidy Travel held Big Sale Day at Leopardstown on 25 October 2026.
- Visitors arrived from 10am and the last left after 5pm.
- Some clients booked two or three trips.
- Safaris, South Africa, sun destinations and Formula 1 drew bookings.
- The operator surpassed last year’s event.
Cassidy Travel has reported a strong Big Sale Day at Leopardstown Racecourse on 25 October 2026. The event drew visitors from 10am with the last departure after 5pm. Bookings covered safaris, South Africa, sun destinations and Formula 1.
Sharon Harney noted a high turnout and purchases across multiple destinations. Some clients booked two or three trips. Top-end clients sought safaris and South Africa, surpassing last year’s event.
Sharon Harney shared “we are very happy with turnout and purchases on Saturday considering the weather. They came in their droves with multitude of destinations booked, nice top end clients came for safaris and South Africa very popular along with sun and F1. Some booked two or three trips. The first arrived at 10 am,and the last one left after 5pm. We surpassed last year which is simply fantastic.”
Key takeaways
- High Booking Intent & Multi-Trip Planning: Clients showed very little indecision, making immediate commitments on the day. Many are planning ahead for the next 12 to 18 months, with multiple clients booking several trips at once (including two separate sets of clients who booked four holidays each).
- Strong Repeat Custom: The event attracted successful repeat business, including second-time visitors who had secured a bargain last year and returned specifically to repeat that success.
- Budget-Conscious Families Satisfied: While many families arrived anxious about upfront and arrival costs, they left having secured their ideal holidays within budget, heavily supported by the appeal of staggered payment plans.
- Booming 60+ Bucket List & Cruise Demand: There was a surge in clients aged 60+ booking major “bucket list” itineraries, specifically wildlife safaris and iconic rail trips. As anticipated, interest in cruise holidays remained exceptionally strong.
