- 44pc of Irish people have used AI search for holiday planning.
- Among 18-24 year olds, 71pc have used AI search for travel planning.
- Comparing prices (34pc) is the biggest pain point in holiday planning.
- 32pc believe AI search could save time during planning.
- Loveholidays has launched a dedicated app within ChatGPT.
Loveholidays research has revealed that almost half (44pc) of Irish people have used AI search for holiday or travel planning. The survey of 1,000 Irish respondents found that 76pc use AI search in their personal life, with 41pc using it at least weekly and 14pc using it every day. Among 18-24 year olds, 71pc have already used AI search for travel or holiday planning.
The research found that comparing prices (34pc), choosing accommodation (32pc), selecting flight times (28pc) and deciding where to go (24pc) are the biggest pain points in holiday planning. Almost a third (32pc) believe AI search could save them time during the holiday planning process, whilst 28pc say it could suggest holiday ideas they may not have considered. Loveholidays has launched a dedicated app within ChatGPT.
Clem Walshe, Commercial Director for Ireland, stated the way people search for holidays is changing and it is important that the company shows up in the same places customers are researching their trips. He stated the ChatGPT app makes recommendations tailored to preferences, taking the stress out of holiday planning.
Clem Walshe, Commercial Director for Ireland at loveholidays, shared, “The way people search for holidays is changing and as an online travel business, it’s really important that we show up in the same places our customers are researching their trips.”
