MSC Cruises has unveiled its latest campaign titled “The Best Holiday Ever” focusing on unplanned moments alongside planned experiences.
The drive features a reinterpretation of the Jackson 5 track “ABC” with new lyrics. Twenty-three ships sail to over 250 destinations in 2026. Offerings include international dining, family activities, entertainment and the MSC Yacht Club concept. Guests are invited to access authentic culinary options and wellness facilities.
