- Oishii is an Irish food brand making Japanese-inspired sushi in Dublin
- The business was founded by Ciara Troy in 2006
- New products include the Smoked Salmon California Mix and Smoked Salmon, Spicy Tuna and Cucumber Mix
- Oishii’s Spicy California and Chicken Dragon Roll won Silver at the 2026 Irish Quality Food Awards
- The range is available at Tesco, Lidl, Aldi, Dunnes Stores, SuperValu, Centra and Applegreen
Oishii, the Japanese word for delicious, has been making Japanese-inspired sushi in Dublin since 2006. Founded by Ciara Troy, the business began at farmers’ markets before expanding into supermarkets across Ireland. The Irish-owned brand is produced in Dublin and believes sushi should be something everyone can enjoy.
New product launches include the Smoked Salmon California Mix featuring smoked salmon nigiri alongside California maki with lettuce, available exclusively at Aldi for €5.99. The Smoked Salmon, Spicy Tuna and Cucumber Mix combines smoked salmon nigiri with spicy tuna and cucumber rolls, also available exclusively at Aldi for €5.99. The Spicy California offers six maki rolls filled with spicy surimi and mayonnaise, finished with fried onion and shichimi spice, available at selected Aldi, Tesco and Dunnes Stores outlets for €3.50. Poke Bowls include Tropical Prawn, Spicy California and Chicken at €5.89 each, or Salmon at €8.00.
Oishii’s Spicy California and Chicken Dragon Roll each won Silver at the 2026 Irish Quality Food Awards, while its Tokyo Vegetarian Sushi won Bronze at Blas na hEireann 2026. The wider Oishii Sushi range is available at selected Tesco, Lidl, Aldi, Dunnes Stores, SuperValu, Centra and Applegreen outlets.
Ciara Troy shared “We started Oishii with a simple belief that great, delicious sushi should be something everyone can enjoy. Twenty years later, we’re incredibly proud to still be making our sushi right here in Dublin and sharing it with people across Ireland. We’re an Irish food business with a real passion for Japanese-inspired food, and we have a fantastic team who put care into everything we make, every tray, every day.”
