- PATA released its Annual Tourism Monitor 2026.
- International visitor arrivals reached 239.0m across 44 destinations in early 2026.
- Arrivals reached 96.3pc of the 2019 level.
- Korea recorded 10.7m arrivals up 21.4pc year-on-year.
- Vietnam recorded 12.3m arrivals up 14.9pc year-on-year.
The Pacific Asia Travel Association has released its Annual Tourism Monitor 2026 showing tourism in the Asia Pacific region is approaching full recovery. International visitor arrivals across 44 destinations reached 239.0m in the early months of 2026 representing a 2.9pc increase compared with the same reporting periods in 2025. Arrivals reached 96.3pc of the corresponding 2019 level.
In 2025 the region recorded 700.2m international visitor arrivals across 46 destinations reaching 99.3pc of the 2019 total. Asia accounted for 74.7pc of all arrivals with 523.1m visitors while the Pacific reached 89.4pc of its 2019 level and the Americas recovered to 94.2pc. Korea recorded 10.7m international visitor arrivals up 21.4pc year-on-year and reaching 128.4pc of its 2019 level. Vietnam recorded 12.3m arrivals up 14.9pc year-on-year and reaching 144.5pc of its 2019 volume.
The USA recorded 27.0m international visitor arrivals down 1.0pc year-on-year while Thailand recorded 15.9m down 4.9pc. The report highlights the importance of diversification with destinations that can attract visitors from a wider range of source markets and encourage longer stays better positioned to manage changes in demand.
Noor Ahmad Hamid shared “The recovery of tourism across Asia Pacific is an important achievement for our industry, but recovery does not mean that the environment has become predictable. We are operating in a world where disruption has become a constant.”
