- Premier Holidays launched a major trade push targeting travel agents.
- Travel agents account for 95pc of Premier Holidays business.
- Premier Presents dining events reach 150 agents across England.
- Kaylee Starkey appointed Business Development Manager for the South.
- Premier commits to at least five educational fam trips.
Premier Holidays has launched a major push to boost its trade activity. The independent tour operator aims to significantly raise its visibility among travel agents who account for 95pc of its business. The strategy is led by Head of Trade Sales Dominic Carrick who joined the company from easyJet holidays.
The operator is hosting a series of regional table-dating networking dinners called Premier Presents bringing Premier and its key hotel and tourist board partners directly to 150 agents across England. Premier Holidays is revamping its trade website hub to offer smoother faster booking resources for agents.
The sales team has been expanded with strategic geographic appointments including hiring Kaylee Starkey as Business Development Manager for the South region. The operator is splitting account management across its team to build ties with miniples, consortia, independent homeworking groups and agents across Scotland and the six counties. Premier has committed to expanding its familiarisation trip programme promising at least five educational trips to key destinations.
