- Princess Cruises launched a native app in ChatGPT
- Guests can explore cruises, check pricing and availability and refine their plans within the same conversation
- The company stated it is the first cruise line to do so
- Guests can find cruises by destination, date and length, and compare itineraries and ships
- The app will initially be available through ChatGPT with plans to expand to additional AI platforms
Princess Cruises has launched a native app in ChatGPT, making it easier for guests to plan their cruises. By tagging @princesscruises and adding the Princess plugin to their ChatGPT account, guests can explore cruises, check pricing and availability and refine their plans within the same conversation. The company stated it is the first cruise line to do so.
There is a broader shift in travel discovery as consumers increasingly use generative AI not simply to find information, but to help evaluate choices and plan increasingly complex trips. This launch places Princess at the forefront of agentic commerce in the cruising industry, creating a new entry point into cruise discovery that inspires guests to find the vacation that is right for them. Guests can use the app to find cruises by destination, date and length, compare Princess itineraries and ships, explore ports, shore excursions, cruisetours, onboard experiences and packages, and check current cruise pricing and availability. The experience allows travellers to continue refining their plans naturally, within the same conversation. For example, a guest searching for an Alaska cruise could follow up by asking which options visit Glacier Bay National Park, which depart from Seattle or how two itineraries differ.
While the app is initially available through ChatGPT, the cruise line stated it intends to expand to additional compatible AI platforms in the future.
Neena Vicente shared “There is a broader shift in travel discovery as consumers increasingly use generative AI not simply to find information, but to help evaluate choices and plan increasingly complex trips. This launch places Princess at the forefront of agentic commerce in the cruising industry, creating a new entry point into cruise discovery that inspires guests to find the vacation that is right for them.”
