- Riviera Travel launched its biggest Black Friday campaign.
- Savings of up to 20pc on over 75 holidays.
- The campaign runs from 23 October to 30 November 2026.
- 4,000 places are available across the promotion.
- Agents in Riv Rewards earn points on qualifying bookings.
Riviera Travel has launched its biggest Black Friday campaign with savings of up to 20pc on over 75 holidays across river cruise, escorted tour and yacht cruise programmes. Available on new bookings made between 23 October and 30 November 2026 the campaign includes more than 75 selected departure dates with 4,000 places available. Savings include 20pc off selected European river cruises, 15pc off European tours and yacht cruises and 10pc off worldwide holidays.
The early launch gives agents the opportunity to re-engage customers considering a 2027 holiday. Amanda Docherty Head of Trade Ireland and England noted the campaign offers a broad choice of holidays with clear savings. Agents enrolled in Riv Rewards can earn points on qualifying bookings through the Riviera Explorer trade loyalty programme.
Riviera Travel operates in 66 countries offering 90 European tours, 52 worldwide tours, 19 ocean cruises, 43 solo traveller vacations and 50 river cruises. The company has won multiple awards including Which? Recommended Provider for River Cruises and Escorted Tours.
Amanda Docherty shared “For agents with customers already looking at 2027, this is a good opportunity to pick those conversations back up. There’s a broad choice of holidays included, with clear savings to help customers find something that suits their plans and budget.”
