- IHG Hotels and Resorts has signed its first Ruby hotel in Bangkok
- The 184-room property is due to open in 2027
- The hotel will be in Sathorn, one of Bangkok’s main commercial districts
- The design draws on the tropical glamour of 1920s Siam
- The hotel will have a 24-hour bar and guests can borrow guitars
IHG Hotels and Resorts has signed its first Ruby hotel in Bangkok taking the European lifestyle brand into Asia Pacific for the first time. Announced on 28 October the 184-room property is due to open in 2027 in Sathorn one of the Thai capital’s main commercial districts in partnership with local developer Asset World Corp. Ruby is a relatively new brand in the IHG portfolio having been acquired by the major hotel group in early 2025.
The hotel’s design draws on the tropical glamour of 1920s Siam mixing music, local storytelling and the character of the neighbourhood. The hotel will have a bar that runs 24 hours a day and live performances in the evening. Rooms feature Marshall speakers and guests can borrow guitars. Oversized beds, rainfall showers and self-service technology round out the room offer. AWC CEO Wallapa Traisorat reported the hotel aims to create experiences that connect guests with the character of the destination while embracing communities through collaborations with local artists and social enterprises.
IHG’s senior vice president and managing director for East Asia and Pacific Rajit Sukumaran reported Bangkok is a launchpad for the brand. Ruby will be the sixth IHG brand to debut in the city before spreading across the region. Thailand is a deep bench for the group with 42 open hotels and 41 more in the pipeline across 11 destinations and 11 brands. Ruby opened its first hotel in Munich in 2013 founded by Michael Struck and built its name on lean luxury. IHG announced its purchase of Ruby in February 2025 paying €110.5m for the brand and its intellectual property.
Rajit Sukumaran shared “Ruby is well-positioned to support the country’s tourism ambitions by appealing to a new generation of travellers. The brand’s focus on urban destinations and adaptive reuse projects also aligns with Bangkok’s ongoing evolution as a leading global city and gateway to the region.”
