Ryanair is to take on rivals in the competitive insurance market with the launch of a annual multi-trip travel insurance service on Ryanair.com.
Launched in partnership with Europ Assistance, the service offers cover on an unlimited number of European trips, of up to 28 days each in duration.
Multi-trip insurance follows the launch of Ryanair Car Hire, Ryanair Rooms and Ryanair Holidays. The airline said it is “the latest digital innovation delivered by Ryanair Labs, under the Always Getting Better programme, and “will allow Ryanair to become the ‘Amazon of travel’.”
Ryanair’s Director of Ancillary Revenue, Greg O’Gorman, said: “As we continue to grow our annual traffic to 130m passengers in the next 12 months, our customers have expressed an increasing need for annual travel insurance cover, so we’re pleased to launch this new multi-trip insurance service on the Ryanair.com website.
“We’ve partnered with Europ Assistance, a proven market leader with a solid financial standing and reputation, to provide a comprehensive and competitive annual travel insurance product and support service, at the same great low prices Ryanair customers have come to expect.”
