Starhotels has expanded its I AM STAR loyalty programme through a partnership with IHCL’s Taj InnerCircle-NeuPass. The collaboration has connected two major hospitality loyalty platforms and has opened access to properties across Europe, India, and other destinations. Members have gained reciprocal benefits including preferred rates and dining offers.
The partnership has aligned with growing mobility between Europe and India. I AM STAR members have received access to IHCL’s portfolio that includes the Taj Mahal Palace in Mumbai. Taj InnerCircle-NeuPass members have gained advantages at Starhotels properties in Italy, London, Paris, and New York. The programme has targeted cross-engagement between the 13m plus members of Taj InnerCircle-NeuPass and I AM STAR.
Starhotels has continued its international development strategy with this move. The groups have emphasised guest focus, authenticity, and service excellence in the collaboration.
Elisabetta Fabri shared “This partnership represents a significant step in the international development of our I AM STAR loyalty program across high-growth markets, offering our members the opportunity to enjoy increasingly valuable and rewarding experiences.”
