- Thailand aims to generate over $602m in extra tourism spending.
- The package covers 1m entitlements.
- Accommodation subsidies reach up to 2,000 baht per entitlement.
- Co-payment vouchers reach up to 2,000 baht in secondary destinations.
- The rollout may be postponed until April 2027.
Thailand has aimed to generate more than 600m dollars in extra tourism spending through subsidies for hotel stays and activities. The package has covered onem entitlements and has included vouchers for restaurants spas and attractions with larger benefits in secondary destinations. Cabinet approval has been expected soon.
Thailand targeted over 20bn baht ($602m) in extra domestic tourism spending through a 4bn baht stimulus package. The program aimed to cover 1m entitlements, allowing individuals to claim up to 5 privileges each. The government planned to allocate approximately 4bn baht (~$120m) from emergency borrowing funds to back the initiative.
The government subsidised accommodation costs up to 1,500 to 2,000 baht per night. Travellers received digital co-payment vouchers (operating on a 50:50 basis) worth up to 1,500 baht per day in major cities and 2,000 baht per day in secondary destinations. These were used at participating restaurants, spas, shops and tour activities. Phase 1 ran from 1 November to 15 December. A pause covered the peak New Year holiday period. Phase 2 ran from 16 January through the end of February.
While the plan was initially structured to launch in November 2026, Tourism and Sports Minister Surasak Phancharoenworakul revealed that officials looked to postpone the rollout until April 2027.
The decision to shift the schedule to the low season and school holiday period was driven by feedback from the private sector and ministers who noted that subsidising travel during the peak year-end high season would provide little additional value since hotels were already heavily booked. Further consultations were underway before the final proposal went to the Cabinet for formal approval.
