- Tourism Ireland attended IMEX America with 39 tourism enterprises from Ireland.
- Around 2,000 commercial meetings took place on the Ireland stand.
- Tourism Ireland hosted an Ireland Golf Day at Bali Hai Golf Club.
- The goal is to enable 7,500 Business Events meetings this year.
- Meet in Ireland is the official MICE brand for the island of Ireland.
Tourism Ireland together with Fáilte Ireland and TourismNI has attended IMEX America in Las Vegas with 39 tourism enterprises from Ireland. The event is the largest trade show for the Business Events sector in the United States bringing together decision-makers from the global corporate meetings events and incentive travel industry. Around 2,000 commercial meetings took place on the Ireland stand.
David Boyce Tourism Ireland’s Head of Business Events and Luxury noted IMEX America is a key platform for promoting the island of Ireland to influential buyers. Working in partnership with Fáilte Ireland and TourismNI through the Meet in Ireland programme the team is showcasing the range of business events experiences available across the island. Ahead of IMEX America Tourism Ireland hosted an Ireland Golf Day at Bali Hai Golf Club in Las Vegas.
Tourism Ireland’s goal is to enable 7,500 commercial Business Events meetings this year connecting tourism operators from Ireland with overseas buyers. Business travel is high value and often midweek and off season aligning with Tourism Ireland’s strategy to grow overseas tourism revenue outside peak summer. Meet in Ireland is the official MICE brand for Ireland.
David Boyce shared “IMEX America is a key platform for promoting the island of Ireland to influential buyers from the global meetings, events and incentive travel sector. Working in partnership with Fáilte Ireland and TourismNI through the Meet in Ireland programme, we are showcasing the exceptional range of business events experiences available across the island.”
