- The award ceremony took place in downtown Toronto.
- Tourism Ireland secured the number one position.
- Voters included thousands of travel advisors.
- The category covered multiple European countries.
- Officials accepted the award on behalf of the organisation.
Tourism Ireland has been awarded the Best Tourism Board Europe award at the TravelPulse Canada Readers’ Choice Awards in Toronto. The organisation took first place ahead of boards from Portugal, France, Spain, Switzerland, Italy and Greece. Sandra Moffatt accepted the award at the 7th annual event.
TravelPulse Canada serves as a resource for travel professionals with thousands of advisors casting votes. The award recognises achievements in the Canadian travel industry. Tourism Ireland promotes the island of Ireland as a holiday destination.
Overseas tourism delivered over €6 billion to Ireland in 2025. The organisation operates www.ireland.com with sites in 18 countries. Officials thanked trade partners for their support.
Sandra Moffatt shared “We are delighted to have been recognised as the number one tourism board in our category, as voted by their readers. We look forward to our continued work together in welcoming Canadians to Ireland this year and beyond.”
