Travel Centres delegates told entries for TTG top 50 travel agency awards close Wednesday

Pippa Jacks reminded the Travel Centres 2025 conference in Naas that entries for TTG top 50 travel agency awards close on Wednesday. She outlined the process of the awards and how they are structured, saying that customer service carries the highest marks. Entries require testimonials, referral rates, review scores, and examples of problem resolution. Technology, marketing innovation, workplace practices, and sustainable travel follow in weighting. Financial metrics remain confidential and form one part of assessment.

Participants receive an insight report benchmarking sales per consultant, margins, turnover, and service practices across the market. The report includes case studies from other agencies. Panellists from Travel Centres members described the process as reflective and business-improving. Entries level the field between small independents and larger branches.

Key takeaways include the value of external validation for customer service, the benchmarking data provided to all entrants, and the operational improvements prompted by application questions. The awards drive accountability and idea sharing without requiring victory.

Agencies register at ttgtop50.com before next Wednesday 12 November. Pippa Jacks xplained the programme’s 10-year evolution from sales-focused recognition to customer service excellence. Agencies submit detailed applications covering service standards, technology use, marketing, team culture, sustainability, and performance. Judges visit finalists on site.

Pippa Jacks of TTG shared: “We are collecting from amazing insight into the business figures. The insight report is without a shadow the best in the business, it’s worth the entry to receive it. Customer service counts before anything else.”