VISITOR ATTRACTION: what’s new and what’s cool at Sligo’s Atlantic Sheepdogs

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A visit to Atlantic Sheepdogs in Streedagh, Grange, County Sligo, offers a unique and engaging experience centered on traditional sheep farming and the remarkable skills of working border collies. Located along the Wild Atlantic Way with stunning views of Streedagh Beach and Benbulben Mountain, this family-run agri-tourism attraction provides an authentic glimpse into Irish rural life. 

The highlight is a one-hour guided demonstration led by Martin Feeney, a seasoned farmer and sheepdog trainer who has represented Ireland at international competitions. Visitors watch highly trained border collies, such as Mist or Mo, expertly herd sheep using whistles and voice commands in English, Irish, and German. The dogs’ precision, intelligence, and enthusiasm are mesmerizing, showcasing their critical role in managing a flock of over 1,700 sheep and lambs during peak season.

  • Educational Insights: Martin shares fascinating details about sheep farming, dog training techniques, and the history of the farm, which was once part of an 18,000-acre estate. Visitors learn about rare and ancient sheep breeds, local history (including Viking shipwrecks and the Spanish Armada), and the cultural significance of farming in Sligo.
  • Interactive Elements: The experience is highly interactive, with Martin encouraging questions and involving children where possible. Depending on the season (typically spring), visitors may have the chance to hold newborn lambs or meet sheepdog puppies, adding a hands-on, family-friendly dimension.
  • Scenic Setting and Facilities: Set in Streedagh, the farm overlooks a 2.5 km sandy beach and is framed by the dramatic Benbulben Mountain and the Atlantic Ocean. The picturesque setting enhances the experience, offering breathtaking views even on rainy days.
  • Viewing Area: A spacious, panoramic viewing gallery provides shelter from the elements, ensuring comfort in all weather conditions. The facility is well-organised, with clean restrooms, car and coach parking, and a layout that accommodates groups of about 20 people.
  • The attraction is family-friendly, suitable for all ages, and accessible for those with mobility challenges, as the demonstration area is designed for ease of viewing. Pre-booking is essential, with daily demonstrations Monday through Saturday.
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Additional Highlights:

  • Seasonal Activities: During summer, visitors may witness sheep-shearing demonstrations, offering insight into traditional farming practices. The farm’s commitment to conserving rare sheep breeds adds an educational layer, with opportunities to see these animals up close.
  • Cultural Context: The experience is enriched by stories of the region’s history, including the 1588 Spanish Armada shipwrecks off Streedagh Beach. Visitors can extend their trip by visiting the nearby Spanish Armada Visitor Centre in Grange Village.
  • Family-Run Charm: Martin and his wife, Trish, along with their family, provide a warm, welcoming atmosphere. Their passion for farming and agri-tourism shines through, making the visit personal and memorable.
  • Practical Details:
  • Duration and Cost: The guided experience lasts approximately one hour and is described as good value for money. Exact pricing isn’t specified, but booking is simple via phone, email, or the Atlantic Sheepdogs Facebook page. Located in Streedagh, a 20-minute drive from Sligo Town and close to other attractions like Creevykeel Court Tomb and Drumcliffe Cemetery (W.B. Yeats’ burial place).
  • Nearby Attractions: Visitors can combine their trip with activities like surfing at Streedagh Beach, hiking the Benbulben Forest Walk, or dining at local spots like Moran’s Bar or Eithna’s by the Sea in Mullaghmore.
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What’s New:

  • Atlantic Sheepdogs received a gold award for “Best Sheep Dog Trial” at the CIE Tours Awards of Excellence, based on feedback from 30,000 visitors in 2024. This accolade underscores the attraction’s growing reputation and its role in contributing to Sligo’s tourism economy, supporting local jobs and wealth creation. 
  • Introduction of Highland Cattle: Since 2021, the farm has expanded its offerings by introducing Highland cattle, a passion project for Trish Feeney. While not yet a central part of the demonstration, this addition diversifies the farm’s appeal and may feature in future visitor experiences, with new educational content or interactions.
  • Enhanced Agri-Tourism Focus: Martin Feeney’s decision in 2019 to leave his HSE role to focus on farming and agri-tourism has led to continuous improvements. The farm’s transformation, including a shift to managing 500 ewes and 100 replacement ewe lambs on 270 acres, suggests ongoing refinements to the visitor experience, such as updated facilities or expanded narratives about modern farming practices.

Visitor Expectations:

  • Some reviews note that the experience, while exceptional, is weather-dependent, with rain affecting visibility. The sheltered viewing area mitigates this, but visitors should dress appropriately.
  • Booking Importance: The attraction can sell out, especially during peak tourist seasons, so pre-booking is critical. Last-minute bookings will be accommodated, but availability isn’t guaranteed.
  • While the experience is highly praised, the narrative focuses heavily on the farmer’s perspective and the dogs’ skills. Visitors seeking a deeper socio-historical context (e.g., the impact of land ownership changes or economic challenges for modern farmers) may need to ask targeted questions, as the presentation prioritizes entertainment and education over critical analysis of Ireland’s agricultural history.
  • Atlantic Sheepdogs offers a captivating, family-friendly experience that combines the thrill of watching highly skilled border collies at work with insights into Irish sheep farming and local history. Set against the stunning backdrop of Streedagh Beach and Benbulben Mountain, the one-hour demonstration is both educational and entertaining, with opportunities to engage with rare sheep breeds and, seasonally, cuddle lambs or meet puppies., the attraction’s CIE Tours awards, the introduction of Highland cattle, and ongoing enhancements to its agri-tourism offerings ensure it remains a recommended visit on the Wild Atlantic Way. Visitors should book in advance and check www.atlanticsheepdogs.ie
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