Willie Walsh’s IAG launches low-cost rival to Norwegian with LA from €99 each way

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International Airlines Group (IAG) is to compete against WOW and Norwegian in the transatlantic market with the launch of longhaul airline LEVEL.

The carrier will fly  from Barcelona to Los Angeles, San Francisco (Oakland), Buenos Aires and Punta Cana. LEVEL will fly two new Airbus A330 aircraft branded in its own livery and fitted with 293 economy and 21 premium economy seats. Initially it will be operated by Iberia’s flight and cabin crew and will create up to 250 jobs based in Barcelona.

Willie Walsh, head of IAG 

LEVEL will look to expand its flights from other European cities. Fares start from €99/US$149 one way and tickets go on sale today at flylevel.com

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IAG said it will offer checked luggage (in addition to a free cabin bag), meals, seat selection and the latest movie releases will be complimentary for customers flying in premium economy. Those travelling in economy can chose what they want to buy based on a menu of choices. All customers will have access to next generation inflight technology with a wide range of onboard entertainment options. High speed internet connectivity will be available with prices starting at €8.99.

Willie Walsh, IAG chief executive, said: “LEVEL is an exciting new IAG airline brand which will bring a stylish and modern approach to flying at prices that are even more affordable. It will benefit from having the strength of one of the world’s largest airline groups behind it. LEVEL will become IAG’s fifth main airline brand alongside Aer Lingus, British Airways, Iberia and Vueling. It will complement our existing airline portfolio and further diversify our current customer base.

“Barcelona is Vueling’s home base and this will allow customers to connect from Vueling’s extensive European network onto LEVEL’s long-haul flights. This is just the start. We’re really excited about the opportunities for expansion and we plan to bring LEVEL to other European destinations.”

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See also  Shannon Airport to kickstart the launch of its summer schedule

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