
Fáilte Ireland organised a workshop at the Lyrath Estate Hotel in Kilkenny,, where 35 Irish tourism enterprises engaged with Global Inbound travel agents .
The event facilitated one-on-one meetings aimed at encouraging these agents to promote Ireland as a travel destination for the 2025 season.
Participating agents, primarily from the UK, represent key markets including China, South America, and the Middle East, showcasing significant potential for Irish tourism.
The workshop focused on strengthening existing relationships and creating new connections within the Irish tourism industry, laying the groundwork for future business opportunities.