Today is National Travel Agent Day, but who thought it up and when? Like many ideas, good, bad and somewhere in-between, in which category it probably belongs, it sprung from the pandemic. National Travel Agent Day was devised in England as an annual event designed to recognise and support the vital role that travel agents play in the industry. The event was invented by Intrepid Travel, the world’s largest adventure travel company.
Founded by Intrepid during the pandemic in 2020, National Travel Agent Day was created to recognise the vital role travel agents play in the industry. It was born as a way to bring the trade together during the massive disruptions of the Covid-19 crisis.
It originally took place on the last Friday before the English summer school term. However, because many people were already away on holiday at that time, organizers permanently shifted the event into September. [
Tour operators, suppliers, and travel groups mark the occasion with special incentives, booking discounts, and social media giveaways to thank agents for their hard-earned expertise.
As the creators at Intrepid Travel frequently shared, even though they started it, the day is meant for the whole industry: “While Intrepid founded National Travel Agent Day, it’s not ‘our’ day. We love to see trade support and collaboration and for businesses to celebrate in whatever way they want!”
Intrepid Travel
Intrepid travel, as might be expected, leads the promotions for the day. The supplier which originally founded the holiday during the pandemic—is hosting a month-long incentive program through September 2026 under the theme “Premium Partners. Premium Product. Premium Rewards.” Their offers include:
- £1,000 Agent Voucher: Awarded to agents who secure three bookings from Intrepid’s Premium collection during September, valid toward more than 900 global trips.
- Morocco Riad Giveaway: A prize draw offering a chance to win a two-night stay for two people at Intrepid’s new Riad Joudour in Marrakech, Morocco.
- £400 Client Discount: An agent-exclusive booking discount that can be passed directly to clients on any Premium trip.
- £50 Agent Voucher: Earned automatically for making a single Premium booking within the month.
AmaWaterways
- AmaWaterways announced an array of offers including “free flights & monetary savings and single supplement waivers.” -Agents can also coordinate with preferred networks to access distinct agent-led vacation savings codes.
Spring Hotels (Tenerife)
- Starmus Festival Incentive: Running alongside seasonal promotions, agents booking Spring Hotels have a chance to win an experience for two including a 7-night stay, two tickets to the Starmus festival(a celebration of music and science in Tenerife), and entry to the Spring Hotels Annual Celebration in October 2026.
