JetBlue Airways, which recently announced seasonal daily services from Boston and JFK to Dublin, announced strategic route changes, including exiting five cities – Bogotá, Quito International, Lima International, Kansas City International, and Newburgh (suspended since 2020), and making certain routes seasonal to improve reliability, reduce costs, and return to profitability.
The airline will reduce departures from Los Angeles International, focus on profitable transcontinental flights with a business-class cabin, and cut capacity to several destinations, including San Francisco, Seattle Tacoma International, Miami International, Las Vegas Harry Reid, Reno/Tahoe, and Puerto Vallarta.
Fort Lauderdale International will also see a capacity reduction, with services cut from Atlanta, Austin-Bergstrom, Nashville, New Orleans, and Salt Lake City, allowing JetBlue to increase frequencies on successful routes from its focus cities and improve ground time for its aircraft.
JetBlue is now concentrating on its core East Coast routes, serving Caribbean vacation and European destinations, following the termination of its merger plans with Spirit Airlines, with initiatives planned to deliver revenue benefits, cost savings, and maintenance efficiency improvements to restore profitability and approach breakeven operating margins.
