Eight Irish tourism enterprises participated in a B2B event in London, organized by Tourism Ireland, to showcase luxury tourism offerings to English luxury travel buyers.
The event featured bespoke one-to-one appointments and networking sessions, allowing Irish businesses to connect with influential luxury travel buyers and ensure Ireland remains a top destination for high-net-worth clients.
David Boyce, Head of Business Events and Luxury at Tourism Ireland, emphasized the importance of the event in securing a greater share of business for Ireland in 2025 and beyond.
Participants included representatives from Ashford Castle, Castlemartyr Resort, and the Irish National Stud & Gardens. David Boyce, Tourism Ireland’s Head of Business Events and Luxury, shared: “We were delighted to have eight tourism businesses from Ireland join us at our recent B2B luxury workshop in London. It was a great way for our tourism partners from Ireland, who all specialise in proving luxury accommodation and experiences, to connect with influential luxury travel buyers. Our aim is to ensure that Ireland is ‘top of mind’ for the buyers when recommending destinations to their high net-worth clients, helping to secure a greater share of their business for Ireland in 2025 and beyond.”
PIC SHOWS: Jennifer O’Higgins, Tourism Ireland; Amy Patterson, Crindle Bespoke; Simon Gidman, Tourism Ireland; Richard Byrne-Afoullouss, Adams & Butler; David Wardell, Irish National Stud & Gardens; Shane Brett, Ashford Castle; Elaine O’Halloran, Castlemartyr Resort; Mark Rodgers, Landmark Luxury; Jennifer Doyle, Anantara The Marker Dublin; and Mark O’Dwyer, Secret Ireland Escapes, at Tourism Ireland’s B2B luxury workshop in London.
