The Advertising Standards Authority has found a Ryanair’s advertisement for a “big summer sale” did not comply with standards..
Complaints indicated that the “prices will rise” claim was misleading, as some air fares dropped after the promotion. The airline stated the promotion’s terms were subject to availability and fares sold out quickly due to demand.
The ASA noted that the advertisement lacked a time frame for when fares would rise, misleading consumers.
In response, Ryanair said that the terms and conditions of the promotion – which ran last December and January – stated that it was subject to availability. “While the lowest fares were limited and sold out quickly, these fares then required adjustment based on sales and customer demand in line with the dynamic pricing model used by the airline industry.”
