Iberia Airlines and key hotel groups aligned with Spain’s Sustainable Tourism Strategy 2030, advancing eco-measures to cement the country as a paragon of responsible travel.
The carrier embraced sustainable aviation fuel to slash emissions, while hotels adopted green building and energy protocols to lessen footprints.
This initiative preserves heritage sites and promotes ethical behaviours, responding to rising demand for low-impact holidays. Officials are placing great emphasis on the collaboration saying it is vital for long-term viability, with projections showing enhanced appeal to conscious European and global markets in 2025.
