Spain’s Omio is forecasting six pivotal travel trends for 2025, with Spain poised to capitalise on solo male adventurers and AI-driven itineraries amid a surge in ethical escapes.
Sixty per cent of Spaniards eyed major cities for urban getaways, though Gen Z favoured lesser-known spots, while 40pc planned to harness AI for bookings—up from 24pc last year. Conscious travel gained traction, with 58pc prioritising sustainable destinations and 44pc backing local enterprises.
This shift promises diverse offerings for hospitality, from boutique solo retreats to tech-savvy packages, fortifying Spain’s allure in a competitive European landscape.
