- Accidentally Wes Anderson won Travel/Leisure Campaign of the Year at 2026 Rngland Content Awards
- Campaign with Skyscanner featured 11-day Italian journey through Rome, Tuscany, Florence and Pisa
- Generated 348,000 sessions and 6.4m cross-channel impressions
- Campaign produced AWA’s most-liked Instagram post of 2025
- Marks first collaboration between Accidentally Wes Anderson and Skyscanner
Accidentally Wes Anderson has been recognised as the winner of the Travel/Leisure Campaign of the Year at the 2026 Rngland Content Awards for its collaboration with Skyscanner, “An Italian Adventure.”
The award celebrates a campaign that combined immersive editorial storytelling, striking photography, and destination discovery to inspire travellers to experience Italy through the AWA visual perspective. Developed in partnership with Skyscanner, “An Italian Adventure” invited travellers on an 11-day journey through Rome, Tuscany, Florence, Pisa, and beyond, uncovering hidden corners, local traditions, remarkable architecture, and unexpected stories that embody the spirit of Accidentally Wes Anderson. From centuries-old gardens and handcrafted pasta with an Italian nonna to colourful facades, historic cemeteries, and fairytale villages, the campaign encouraged travellers to look beyond the postcard and embrace the beautifully unexpected.
“This collaboration demonstrated how powerful storytelling can transform the way people think about travel,” Wally Koval, Co-founder of Accidentally Wes Anderson, shared. “Italy has always inspired artists, dreamers, and explorers. We wanted to create a guide that encouraged travellers to slow down, wander with curiosity, and discover places that might otherwise be overlooked.” The campaign marked AWA’s first collaboration with Skyscanner, pairing the travel platform’s destination expertise with Accidentally Wes Anderson’s globally recognised editorial style. Together, the teams created a multimedia campaign spanning editorial features, photography, social media, and digital storytelling.
The results reflected the campaign’s impact. According to Skyscanner, “An Italian Adventure” generated more than 348,000 sessions, reached 6.4m cross-channel impressions, and produced Accidentally Wes Anderson’s most-liked Instagram post of 2025, demonstrating the growing appetite for visually driven, story-first travel inspiration. England’s Content Awards honour excellence in content marketing, strategy, and creative communications across industries. Winning the Travel/Leisure Campaign of the Year category recognises campaigns that successfully connect audiences with destinations through original, engaging, and measurable storytelling. The award comes as Accidentally Wes Anderson continues to expand its editorial travel guides and global partnerships.
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