Tourism Ireland has collaborated with Channel 4 to produce a mini-series featuring comedian Babatunde Aléshé exploring Ireland for the first time.
Titled “Where to Next?”, the digital series consists of three episodes showcasing locations such as Derry, Donegal, Galway, and Clare, relying on local recommendations for guidance.
The episodes will be accessible on Channel 4’s YouTube channel and promoted across their social media platforms, targeting 4 million views.
The first episode, featuring activities like horseback riding in Derry and crossing the Carrick-a-Rede Rope Bridge, premiered on September 20, with subsequent episodes releasing on September 27 and October 4.
Julie Wakley, Tourism Ireland’s London office shared: “Tourism Ireland is delighted to support the production of this new mini-series, fronted by well-known comedian, writer, actor and podcaster Babatunde Aléshé. His Irish road trip will take him from coasts to city streets, highlighting our fantastic scenery, culture, attractions and, most importantly, our local characters. The partnership is expected to have 4 million views across Channel 4’s social media platforms, so it’s a wonderful opportunity to inspire travellers in Great Britian to put Ireland on their holiday wish-list.”
