Five luxury travel buyers from France are currently visiting Ireland through an initiative by Tourism Ireland and Fáilte Ireland, aimed at showcasing the country’s premium tourism offerings.
The programme, developed in partnership with Abbey Group, includes site inspections of renowned luxury hotels such as Dromoland Castle and The Merrion Hotel, allowing buyers to experience the local hospitality firsthand.
In addition to hotel visits, the itinerary features exciting activities including tours of the Cliffs of Moher, music sessions, falconry experiences, and culinary classes, designed to deepen their appreciation for Irish culture and amenities.
Ana Luis, Tourism Ireland’s Trade Partnership Manager France, said: “Tourism Ireland was delighted to invite this group of specialist luxury travel buyers to visit Ireland, to experience at first-hand some of our luxury tourism offering, including our boutique hotels and high-end resorts. Seeing is believing – and our aim is that when they return home, they will be even more enthusiastic about the destination, helping to secure a greater share of their business for Ireland in 2025 and beyond.”
