The Business of Events, a leading global think tank in the events industry, has released its Annual Global Destinations Report for 2024 at IBTM World 2024 in Barcelona.
The report highlights a promising trend towards budget stability in developed regions, as well as an ongoing call for better alignment between the corporate events sector and government policies, including the need for increased promotion and direct financial support.
The report sheds light on the persistent disparities in economic benefits between regions and raises concerns regarding personnel issues that could hinder the industry’s ability to meet demand and achieve long-term growth.
