A travel trade roadshow promoting Ireland has visited Seville, Madrid, Valencia, and Barcelona, targeting around 200 tour operators and travel agents.
Organised by Tourism Ireland and VisitBritain in collaboration with Visit Norway, Poland Tourism, and Czech Tourism, the roadshow featured workshops to foster business relationships with Spanish travel professionals.
Three Irish tourism companies participated to encourage the inclusion of Ireland in the travel programmes of Spanish agents for 2025 and beyond. The selected cities serve as key gateways with direct flights to Ireland.
Susan Bolger, Tourism Ireland’s Manager Spain, shared: “We’re delighted that so many of our key Spanish travel trade contacts took the time to come and meet with our partners from Ireland, to learn all about our superb tourism offering. Our aim is to increase awareness of Ireland among these influential Spanish tour operators and travel agents – and to help Ireland and our tourism partners secure a greater share of their business for 2025 and beyond.”
