- ITB Americas will take place from 10-12 November at Expo Guadalajara.
- 80pc of exhibitors will be from the Americas.
- Mexico is the Official Partner Country.
- Air Canada, United Airlines, Accor, Wyndham and JW Marriott are participating.
- The ITB Americas Conference runs concurrently.
ITB Americas will take place from 10-12 November 2026 at Expo Guadalajara in Mexico. The event marks the premier B2B travel trade show dedicated to connecting North America, Central America, South America and the Caribbean with the global tourism ecosystem. The exhibition will have 80pc of exhibitors from the Americas and 20pc from international markets.
Mexico will serve as the Official Partner Country for the milestone debut. Confirmed attendees include Brazil, Peru, Costa Rica, Nicaragua, Las Vegas and Visit Tampa Bay. Major airline partners include Air Canada and United Airlines, alongside hospitality groups Accor, Wyndham Hotels & Resorts and JW Marriott. International exhibitors include the African Showcase, Egypt, Thailand, Slovenia, China and South Korea.
The event incorporates a Hosted Buyer Program connecting top-tier international buyers with exhibitors for pre-scheduled business meetings. The ITB Americas Conference runs concurrently with the trade show, covering AI integration, sustainability and market innovations. Daily show hours run from 10:00 to 18:00.
