- The VBRATA Visit Brasil Roadshow takes place in London, Birmingham, Manchester and Dublin from 26 to 29 October 2026.
- Earlier European stops brought together approximately 400 travel agents and tour operators.
- Partners include Embratur, TAP Air Portugal and GOL Linhas Aéreas.
- The programme targets inclusion of Brazilian destinations in European travel catalogues.
- VBRATA is an international non-profit tourism association
The VBRATA Visit Brasil Roadshow 2026 is taking place in London, Birmingham, Manchester and Dublin from 26 to 29 October 2026. The initiative organised by VBRATA Visit Brazil Travel Association aims to strengthen Brazil’s presence in international tourism markets and build relationships with travel industry professionals. Earlier stops in Rome, Milan, Madrid, Lisbon, Frankfurt and Paris brought together approximately 400 travel agents and tour operators.
The roadshow brings together Brazilian destinations, tourism promotion organisations and airlines with participation from Air Europa, Bahia, Ceará, Embratur, Foz do Iguaçu, GOL Linhas Aéreas, Rio Grande do Norte, Piauí, São Luís and TAP Air Portugal. Events showcase Brazil’s tourism offering, introduce new travel products and facilitate direct engagement between destination representatives, travel agents and tour operators.
The programme is designed to strengthen commercial relationships and encourage the inclusion of Brazilian destinations and itineraries in European travel catalogues. VBRATA is an international non-profit association dedicated to promoting Brazilian tourism in international markets by connecting destinations, businesses and tourism professionals.
Glauco Fuzinatto shared “Being present in international markets and meeting directly with the professionals who sell Brazil is essential to turning tourism promotion into tangible business opportunities. The roadshow brings Brazilian destinations closer to the European market and helps build lasting commercial relationships.”
