- AURA luxury travel event opens in Florence from 27 to 29 October 2026.
- The event is a closed B2B workshop for international buyers and luxury operators.
- Luxury travel sales are forecast to grow nearly 21pc in 2026.
- 46pc of high-end travellers are maintaining or increasing premium travel budgets.
- Events include visits to Palazzo Pucci, Ferragamo Museum and Gucci Museum.
The AURA luxury travel event opens in Florence on 27 October 2026. Organisers note that high end travellers are shifting towards multi city itineraries, off season trips and wellness experiences. Luxury travel sales are forecast to grow by nearly 21pc in 2026 with autumn bookings up sharply. Major hotel brands will exhibit at the Fortezza da Basso.
AURA The Luxury Travel Event powered by TTG will debut in Florence from 27 to 29 October 2026. The event is a closed B2B workshop exclusively for accredited international buyers and high-end luxury hospitality operators. Data shows 46pc of high-end travellers are maintaining or increasing their premium travel budgets.
The itinerary features exclusive visits to major design hubs including Palazzo Pucci, the Ferragamo Museum and the Gucci Museum alongside artisanal workshops led by premium Italian craftsmanship brands like Stefano Bemer and Il Bisonte. The event rethinks the traditional trade fair by matching international demand directly with elite Italian and global travel suppliers through hyper-curated networking structures.
