- Barceló expects average occupancy of 73.5% with rates up more than 4%.
- Palladium anticipates rates rising 8-9% with occupancy near 80%.
- Iberostar reported sales growth of 10% in EMEA during June and July.
- RIU, Sercotel and Hesperia also forecast solid revenue increases.
- Hotels are relying on tariff improvements as occupancy stabilises.
.Leading Spanish hotel groups are relying on higher room rates rather than occupancy gains to drive income in the final stretch of the 2026 high season. Barceló expects average occupancy of 73.5pc across the summer with rates up more than fourpc and RevPAR near threepc higher. Palladium anticipates rates rising eight to ninepc in July and August with occupancy near 80pc. Iberostar reported sales growth of tenpc in EMEA during June and July and aims to maintain a similar pace.
Other operators including RIU, Sercotel and Hesperia also forecast solid revenue increases driven mainly by tariff improvements as demand remains resilient but occupancy stabilises or softens in some destinations. Higher travel demand and rising operational costs have driven these price increases across the hospitality industry. Average daily rates have climbed higher than past years.
Travelers booked rooms despite the extra costs and companies have reported peak financial earnings for the season. Maintenance and labor costs have increased for hotels while new construction has failed to keep up with travel demand. Brands have focused on high-margin luxury and premium bookings as part of their corporate strategy.
