- 200 sales gives platinum membership
- 3 Irish members in new tier launched in Ardmore
- Irish agents reqrded at country-specific event for first time
- The Cliff House Hotel has just been re-awarded its Michelin Star
Leading Irish members of the Club Royal programme gather in the Michelin starred Cliff House today for the launch of the new Platinum membership level.
Platinum status is reserved for agents who make more than 200 bookings a year. The programme will now have three membership tier levels: blue, gold and platinum. Although there are eight gold members in Ireland, there are no Irish agents are among the initial group of 18 platinum club members.
The celebrations begin during the day at Martijn Kajuiter’s Cliff House in Ardmore which has just been re-awarded its Michelin Star. London-based Royal Caribbean sales manager Ben Bouldin of Royal Caribbean told agents that Ireland is delivering more new to cruise clients than agents in England or Scotland. Royal’s market share in Ireland has recovered to former levels of “between 50pc and 55pc.”
Three winners of the Countdown to South Africa competition are from Ireland. “obviously if you work for a cruise specialist you will be more likely to reach the higher levels. That is one of the challenges of the scheme and we are looking at that.”
Previously a two-tiered membership scheme, Royal Caribbean is introducing a Platinum level to its industry leading reward programme. High-achieving gold members are being rewarded with automatic promotion to Platinum level
Club Royal members will be given more control of their membership. They will be able to see on their personal dashboard how close they are to being promoted and what steps they need to take to reach their next target.
Other member incentives and rewards, including a new exclusive booking service in partnership with Travel Industry Services and a new member competition, Ride the Wave to Hong Kong.
Ireland has just under 1,000 blue members.
For those with fewer than 75 annual bookings (blue)
- €5.68 credit per booking
- €11.37 birthday bonus
- €113.70 holiday cashback to redeem on any Royal Caribbean holiday
For those with 75-200 annual bookings (gold)
- €5.68 credit per booking
- €28.43 birthday bonus
- €341 holiday cashback to redeem on any Royal Caribbean holiday
- Ability to control accelerators and earnings by giving bookings a 7-day boost twice a year, doubling credit for each booking to £10
For those with 200 annual bookings (platinum)
- €8.53 credit per booking
- €28.43 birthday bonus
- €400 holiday cashback to redeem on any Royal Caribbean holiday
- Ability to control accelerators and earnings by giving bookings a 7-day boost four times a year, doubling credit for each booking to £15
Ben Bouldin, Sales Director for Ireland & UK, Royal Caribbean said, “To celebrate the second birthday of Club Royal we wanted to do even more to recognise the ongoing support of our agency partners. By introducing a Platinum level into the mix, increasing earning opportunities across the board and making it easier to track status levels, we’re giving our agents more reason to sell Royal Caribbean holidays as they reap the rewards. We truly value the support of our agency partners and are committed to not only providing them with an extraordinary loyalty programme, but also to finding new ways to engage with them in new and exciting ways. We look forward to welcoming agents on our upcoming Ride the Wave to Hong Kong trip, which promises to be our biggest and best Club Royal trip yet. We’re also sure that our exclusive TIS booking service will prove to be extremely beneficial and will make booking with Royal Caribbean an even easier experience, allowing agents to have an incredible holiday experience with us as well as the opportunity to get to know our brand even better.”
