The Singapore Tourism Board has appointed Marissa Sim as the new Area Director for Northern and Southwestern Europe, with her role beginning on December 1, 2024, based in London.
Sim will oversee strategic planning, business development, trade engagement, and marketing efforts for key markets including the UK, Ireland, Spain, Portugal, and the Nordics.
She brings over a decade of experience at the STB, previously serving as Assistant Director for Hospitality Industry Development and contributing significantly to sustainability initiatives in the hotel sector.
Marissa Sim expresses enthusiasm for her new role, emphasizing the importance of the European market to Singapore’s tourism and her commitment to enhancing growth through collaborations with industry partners.
