- Southwest Airlines launched the Enter Airplane Mode campaign on 5 October 2026
- A survey found 76pc of Americans feel burnt out
- The campaign distributes over 185m Rapid Rewards points
- The Notification Vacation offers 1,000 to 10,000 points per qualifying member
- The Burnout Quiz offers a guaranteed 500 Rapid Rewards points
Southwest Airlines has introduced a new brand campaign encouraging travellers to switch off daily distractions and book a break. A sponsored survey found 76pc of respondents experiencing burnout, with 68pc viewing a trip as a way to regain control of their time. The airline is promoting flexible policies and offering chances to win Rapid Rewards points.
On 5 October 2026, Southwest Airlines launched its new multi-channel brand campaign called Enter Airplane Mode. The initiative encourages travellers to step away from digital burnout, prompted by a company-sponsored survey showing 76pc of Americans feel burnt out, and convert their daily digital stress into travel rewards. The campaign is built around two interactive promotional elements that distribute over 185m total Rapid Rewards points while supplies last.
The Notification Vacation feature allows eligible US Rapid Rewards members aged 18 and over to scan a QR code and upload a screenshot of their phone’s home screen notifications. Southwest is offering anywhere from 1,000 to 10,000 Rapid Rewards points per qualifying member, with a pool of 150m points allocated for this incentive. The Burnout Quiz allows travellers to take an online quiz designed to measure their current stress levels and evaluate their routine. Upon completion, the tool serves up customised vacation and getaway recommendations alongside a guaranteed reward of 500 Rapid Rewards points, with a pool capped at 37m points.
