- Turespaña and the Spanish Tourist Office have launched the Spain, a Country for All campaign at WTM London 2026
- WTM London named the Spanish Tourist Office its first official accessibility partner
- The campaign features United States content creators Matthew and Paul and Spanish Paralympic fencer Gema Hassen-Bey
- Spain.info to host nearly 100 accessible experiences across 17 autonomous communities, Ceuta and Melilla
- The four-week campaign rolls out across England, the United States, Canada, Germany, Australia, the Netherlands and Portugal
Turespaña and the Spanish Tourist Office have launched the international accessible tourism campaign Spain, a Country for All at WTM London 2026. WTM London named the Spanish Tourist Office its first official accessibility partner. The partnership introduced a new accessibility award, expanded on-site venue assistance at ExCeL London and hosted a panel discussion titled Who Decides What’s Accessible? Reframing Travel Around Informed Choice on the Headliner Stage.
The campaign highlights Spanish destinations through sound, smell and texture for travellers with visual disabilities. It features United States content creators Matthew and Paul, one of whom has a visual disability, exploring Madrid and Altea, alongside Spanish Paralympic fencer Gema Hassen-Bey. Turespaña launched a dedicated Spain.info section with nearly 100 accessible experiences across 17 autonomous communities, Ceuta and Melilla.
The Spain.info section was developed alongside ONCE and certified by Ilunion Accesibilidad. The four-week campaign rolls out across England, the United States, Canada, Germany, Australia, the Netherlands and Portugal. The WTM London partnership covers venue assistance and the accessibility award.
