The Guinness Storehouse has been awarded the title of the world’s leading beer tour visitor experience for the third consecutive year at the World Travel Awards held in Funchal, Madeira.
The attraction bested competitors such as Coors and Miller Brewery Tours in the U.S., Maui Brewing Company, and Tiger Brewery Tour. It won the world’s leading tourist attraction in 2023, a category won by Machu Pichu in Peru in 2024.
The Storehouse has launched its festive Christmas experience, which includes stunning installations and a cinematic experience to further enhance visitor engagement.
Located in Dublin’s historic Liberties, the Guinness Storehouse offers an immersive experience that celebrates the rich history of Ireland’s iconic beer, including a behind-the-scenes look at the brewing process and the famed Gravity Bar with its panoramic city views.
Guinness Storehouse attracted 1,531,654 visitors in 2023 having peaked at 1,736,156 in 2028 and is Ireland’s leading visitor attraction ahead of 1,343,894 for the Cliffs of Moher last year.
