- Tourism Ireland hosted Lunch and Learn events in Nice, Marseille and Lyon.
- Five tourism enterprises from Ireland joined the events.
- Enterprises include Aloft Dublin City, Cork Convention Bureau and The Westbury.
- Tourism Ireland aims to enable 7,500 Business Events meetings this year.
- The events promote Ireland as a destination for MICE buyers.
Tourism Ireland has hosted Lunch and Learn events for business travel buyers in Nice, Marseille and Lyon promoting Ireland as a world-class destination for Business Events to MICE buyers in France. Five tourism enterprises from Ireland joined Tourism Ireland at the events. The Lunch and Learn events include presentations about Ireland and networking providing an opportunity for the tourism enterprises to connect with French buyers.
The enterprises joining the events include Aloft Dublin City, Cork Convention Bureau, Dexcom Stadium, Inspire DMC, The Westbury and Vintage Tea Trips. The events ensure French buyers recommend Ireland to their clients for future meetings and incentive travel. Tourism Ireland aims to grow Business Events from France.
Tourism Ireland’s goal is to enable 7,500 commercial meetings focused on Business Events this year connecting tourism organisations from Ireland with overseas buyers. The events took place in Nice, Marseille and Lyon. The roadshow provides a platform for partners to showcase and sell their products and services.
Ana Luis shared “We are delighted that so many key French MICE buyers took the time to come and meet with our partners from Ireland in Nice, Marseille and Lyon this week. Our roadshow is a valuable platform for our partners to showcase and sell their products and services and inspire the French business travel buyers they meet about all that Ireland has to offer their clients, ensuring they win a greater share of the buyers’ business for 2027 and beyond.”
