- Tourism Ireland promoted Ireland at 45th Milwaukee Irish Fest with 130,000 attendees
- ‘Ireland, Home of Halloween’ campaign featured at the festival
- Delegation of Irish tourism businesses participated in the event
- Festival reaches important US Diaspora audience with Irish heritage interest
- Campaign aims to inspire American visitors to plan Irish holidays
Tourism Ireland has used the 45th annual Milwaukee Irish Fest to showcase the island of Ireland to prospective American visitors, with the four-day festival attracting more than 130,000 visitors to the shores of Lake Michigan in Wisconsin. The festival provides an ideal platform for Tourism Ireland to reach the important Diaspora audience and people with an interest in Ireland, inspiring them to begin planning a visit. A delegation of tourism businesses from around the island of Ireland participated in this year’s festival, highlighting the many things to see and do for American holidaymakers.
The ‘Ireland, Home of Halloween’ campaign was promoted at this year’s festival, promoting Halloween as an iconic reason to visit the island of Ireland in autumn. Tourism Ireland’s North America team engaged with festival attendees, sharing information about Irish heritage, culture and holiday experiences across the island. The Milwaukee Irish Fest represents the largest celebration of Irish culture and heritage in the United States, providing unparalleled access to the American Diaspora market.
Tourism Ireland continues to target the US market, which remains one of the most valuable sources of overseas visitors for the island of Ireland. The festival engagement forms part of a broader strategy to maintain Ireland’s visibility in the competitive American travel market. The tourism businesses participating in the festival represented a cross-section of Irish hospitality, from accommodation providers to attractions and activity operators, all seeking to attract American visitors for the coming seasons.
Tourism Ireland head of North America Alison Metcalfe shared tthe Milwaukee Irish Fest provides an excellent platform to showcase Ireland’s rich heritage and culture to prospective American visitors.
Milwaukee Irish Fest shared: the festival’s large attendance makes it a key event for international tourism promotion.
