- Italy recorded a 4.9pc rise in arrivals and 5pc growth in overnight stays in September.
- TTG Travel Experience hosted 2,800 brands and 1,000 buyers from 75 countries.
- Foreign tourist expenditure in Italy rose 5pc to €16.2bn in the first eight months.
- Italy led European summer air capacity growth with an 8.9pc increase.
- 46.6pc of buyers plan to use AI for personalised travel proposals.
Italy’s tourism sector continues to post solid results with Tourism Minister Gianmarco Mazzi reporting a 4.9pc rise in arrivals and 5pc growth in overnight stays in September compared with the previous year. Speaking at the TTG Travel Experience and InOut hospitality fair in Rimini the minister described Italy as a global tourism superpower. The event ran from 14 to 16 October.
The event hosted more than 2,800 brands and 1,000 buyers from 75 countries. Industry representatives discussed short-term rentals regulation and the outlook for the remainder of the year. Organised travel showed signs of recovery despite earlier geopolitical pressures. The 63rd edition of TTG Travel Experience and InOut concluded under the central theme Exist.
Data presented by Nexi showed foreign tourist expenditure in Italy rose by 5pc in the first eight months of the year reaching €16.2bn. Italy led European market growth with an 8.9pc increase in summer air capacity seats driven largely by low-cost carriers. According to the TTG Monitor survey 46.6pc of industry buyers plan to use artificial intelligence for personalising travel proposals and 43.4pc intend to use it for direct sales.
