Tripadvisor lags rival GetYourGuide as experiences revenue rises just 3pc in quarterly results

Tripadvisor experiences revenue rose just 3pc versus GetYourGuide’s 34pc growth
Hotels revenue fell 23pc while Trivago revenue jumped 18pc
Company faced SEO headwinds, bad weather in Europe and cheaper traveller choices
Activist investors now hold four board seats
CFO pushed back on comparison, noting experiences business remains larger than GetYourGuide’s

Tripadvisor has trailed GetYourGuide in experiences and Trivago in hotel metasearch in the second quarter, as the company has faced SEO headwinds, bad weather in Europe, and travellers opting for cheaper experiences.

On Tripadvisor’s second-quarter earnings call Thursday, an analyst pressed executives on why the company was lagging its rivals. Tripadvisor’s experiences revenue rose just 3pc year over year, compared with 34pc first-half growth at GetYourGuide in North America. Tripadvisor’s hotels revenue fell 23pc, even as Trivago’s revenue jumped 18pc in the same quarter. Chief Financial Officer Mike Noonan pushed back on the comparison. Tripadvisor’s experiences business remains larger than GetYourGuide’s, its next-largest competitor in North America, and Viator, one of two brands Tripadvisor sells experiences through, along with its flagship brand.

Tripadvisor’s growth is way behind rivals, and the question of what gets sold next has emerged as activist investors now hold four board seats. The company has little momentum to show, and it is not lost on investors. Tripadvisor’s experiences business remains larger than GetYourGuide’s in North America, but the growth differential has raised concerns about the company’s competitive position in the experiences and attractions sector. The company has faced SEO headwinds that have affected its ability to capture organic search traffic, while weather conditions in Europe have impacted travel demand in key markets. Travellers have also been opting for cheaper experiences, which has affected revenue growth.

The comparison with rivals has become increasingly unfavourable for Tripadvisor. GetYourGuide has demonstrated strong growth in North America, while Trivago has shown robust revenue growth in hotel metasearch. Tripadvisor’s hotel revenue decline of 23pc stands in stark contrast to Trivago’s 18pc growth, raising questions about the company’s strategy in the hotel search and booking space. The activist investors who now hold four board seats are likely to push for changes to address the company’s underperformance relative to competitors.

Tripadvisor has trailed GetYourGuide in experiences and Trivago in hotel metasearch during the second quarter of this year. The company has faced SEO headwinds, bad weather in Europe and traveller preferences for cheaper experiences that have affected its performance. Tripadvisor’s experiences revenue has risen just 3pc year over year, while GetYourGuide reported 34pc first-half growth in North America.

Tripadvisor’s hotels revenue has fallen 23pc in the same quarter, even as Trivago’s revenue jumped 18pc. On the second-quarter earnings call, an analyst pressed executives on why the company lagged its rivals. Chief Financial Officer Mike Noonan pushed back on the comparison, arguing that Tripadvisor’s experiences business remains larger than GetYourGuide’s, its next-largest competitor in North America. Viator represents one of two brands through which Tripadvisor sells experiences.

Investors have taken note of the company’s limited momentum, with activist investors now holding four board seats. The company has struggled to maintain its competitive position against specialised rivals in both experiences and hotel metasearch. Tripadvisor’s performance gap against competitors has raised questions about the company’s strategic direction. The earnings report has prompted further scrutiny from shareholders and industry observers.

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CFO Mike Noonan shared: “Tripadvisor’s experiences business remains larger than GetYourGuide’s, its next-largest competitor in North America. Tripadvisor remains larger than GetYourGuide in North America “