- WTM London 2026 has reported strong early demand from exhibitors.
- 43 exhibitors have joined or returned for the upcoming event.
- New exhibitors include tourism boards from eight countries and brands like GetYourGuide.
- WTM London 2025 generated £2.2bn in business deals.
- The event will take place at ExCeL London from 3rd to 5th November 2026.
WTM London 2026 has reported strong early demand from exhibitors, with 43 companies having either joined for the first time or returned after previous years. The event, part of RX Global, is scheduled to take place at ExCeL London from 3rd to 5th November 2026. The growing list of confirmed exhibitors includes tourism boards, airlines, hospitality groups and technology providers, reinforcing the event’s position as a key platform for the international travel industry.
New exhibitors for 2026 include tourism ministries from Brunei, Côte d’Ivoire, North Macedonia, Moldova, Albania, Angola, Uruguay and Panama. Major travel brands such as GetYourGuide and Nomad eSIM have also signed up, alongside hospitality groups like RIU Hotels & Resorts and Serena Hotels. New airline exhibitors include Malaysia Airlines and AJet Airlines, further strengthening the event’s representation across the global travel ecosystem. The WTM Travel Tech co-located event has also seen new participants, following a 55pc increase in participation in 2025.
The event director has noted that booking early allows exhibitors to capitalise on year-round marketing and promotional opportunities, helping them to build brand awareness and generate leads before the event begins. WTM London 2025 generated £2.2bn in business deals, and the current demand is seen as an indicator of another record-breaking show. The breadth of exhibitors already secured highlights the diversity of the global travel industry and the event’s continued appeal across both established and emerging markets.
Chris Carter-Chapman, Event Director, WTM London shared, “Last year’s show was our most successful yet, with 182 countries represented and exhibitor numbers up 5pc year-on-year – so we’re delighted to see such strong early demand for 2026 from exhibitors, as it bodes well for another record-breaking show. The breadth of exhibitors already confirmed highlights the strength and diversity of the global travel industry.”
